Dropshipping planner for product research, suppliers, ads and profit

This dropshipping planner is made for store owners who sell online while a supplier sends the goods straight to the buyer. Across 42 undated pages you explore niches, vet product ideas, weigh up suppliers, run tests with real figures, open the store and keep track of orders, ads, refunds and profit. It comes as US Letter and A4 PDF files, ready to download instantly.

Swap the guesswork and scattered tabs for one clear binder beside your keyboard.

How the dropshipping planner shows your real numbers

The profit per order calculator breaks a single order into every cost, from the item and shipping to payment fees, ad spend and a buffer for refunds, so your true profit and margin are clear before any ad goes live. Niche research, a 20 line idea list, a product research sheet and a comparison of three suppliers help you choose with a clear head rather than a hunch.

Every test gets a budget, rules for when to stop and a seven day results table, while the ad tracker shows which campaigns clear your break-even ROAS. Logs for daily sales, orders, shipping problems, refunds and customer messages keep the daily work in one spot, and the planner closes with a monthly report, a year at a glance and an annual summary.

Who this planner is for

• Beginners setting up a first online store without keeping stock
• Store owners who want to see true profit per order once ads, fees and refunds are counted
• Side hustlers testing products on evenings and weekends who need one home for research, suppliers and results
• Anyone who likes paper next to the computer for tracking orders, refunds and customer messages

Design and print details

• Elegant and minimal: white pages with soft blush pink accents that save ink
• Generous margins, so home printers keep every line
• Portrait US Letter and A4 pages
• Undated, so you can begin in any month of any year
• No brand names, so it suits any store platform, supplier or ad platform
• Keep it in a binder or on a clipboard, or have it spiral bound at a print shop

Inside the dropshipping planner: 42 pages

1. 1Cover with an index of pages
2. 2Start here: a six stage path from research to review, showing which pages to print once, for each product and every month
3. 3Business goals: three main goals, starting budget, weekly hours and monthly and yearly targets for revenue, orders, profit, average order value and ad spend
4. 4Store profile: niche, ideal customer, brand basics, store details and a 7 line table of accounts and tools (never passwords)
5. 5Niche research: three niches scored on 11 points such as price range, competition, repeat buying and how easy they are to ship
6. 6Product ideas: 20 lines for idea, niche, estimated cost and selling price, wow factor and research status
7. 7Product research sheet: the problem solved, the target buyer, cost and price, a six point checklist, angles to sell it, risks and a final decision
8. 8Competitor research: 12 lines for seller, product, price, shipping, offer and strengths, plus gaps you could fill
9. 9Supplier comparison: three suppliers rated on 13 points such as cost, delivery speed, tracking, quality and how defects are handled
10. 10Supplier contacts: six cards for contact details, products, shipping origin, processing and delivery times, payment terms and notes
11. 11Supplier message log: 18 lines for date, supplier, topic, their answer and follow up
12. 12Sample orders: 12 lines for supplier, dates, a 1 to 5 quality score and decision, plus a checklist for samples
13. 13Profit per order calculator for three products: price, item cost, shipping, fees, packaging, ad cost, refund buffer, profit and margin
14. 14Pricing and break-even: a price check, bundle pricing, a price ladder with break-even ROAS and a record of price changes
15. 15Product testing log: 16 lines for cost, price, margin, ad spend, orders, revenue and outcome
16. 16Test plan per product: budget, stop rules, creatives to try and a table of results over seven days
17. 17Launch checklist: 32 tasks in six groups, from business basics through to marketing
18. 18Draft store policies covering shipping, returns, damaged goods, lost parcels, order changes and FAQ
19. 19Product page planner: title, benefits, a draft description, a photo checklist, search terms and variants
20. 20Weekly business plan: a plan for every day, to do lists, orders, profit and the win of the week
21. 21Ad campaign planner: goal, budget, audience, a 6 line creatives table and rules to stop or scale
22. 22Ad spend and ROAS tracker: 18 lines for spend, revenue, ROAS, orders and cost per order
23. 23Ad creative ideas: six angles, words customers use and a 12 line table of hooks and formats
24. 24Content ideas across six categories, plus ideas for email and collaborations
25. 25Content calendar: an undated month grid with a theme and key dates
26. 26Daily sales log: 31 lines for orders, revenue, ad spend, costs, fees and profit
27. 27Weekly sales review: a seven day table, top products, order value, conversion rate and refunds
28. 28Order log: 22 lines for order number, product, payment, supplier order, tracking and delivery
29. 29Shipping problems log: 16 lines for late, lost, damaged or wrong orders and how they were solved
30. 30Refunds and returns log: 16 lines for reason, type, amount and supplier credit, plus your refund rate
31. 31Customer service notes: 16 lines for the issue, your reply and solved, plus common questions
32. 32Reply drafts for six messages customers often send
33. 33Reviews and feedback: 14 lines for product, star rating and comments
34. 34Business expenses: 20 lines with totals for six categories
35. 35Subscriptions and tools: 16 lines for cost, billing cycle, renewal date and whether to keep it
36. 36Monthly report: sales, costs, profit, margin, ROAS, refund rate, wins and the focus for next month
37. 37Year at a glance: seven key figures for each of the 12 months, with totals
38. 38Product scorecard: 16 lines to decide whether to scale, keep, fix or drop each product
39. 39Quarterly review: figures for three months, what to start, stop and keep doing, and goals for the next quarter
40. 40Yearly summary: the year in numbers, highlights, lessons and goals
41. 41Lined page for ideas and notes
42. 42Dot grid notes

Files included

• Dropshipping Planner, US Letter PDF, 42 pages
• Dropshipping Planner, A4 PDF, 42 pages
• Read Me First, a short PDF printing guide
• One-time pages: goals, the store profile and the launch list. Per product: research, the calculator and a test plan. Monthly: fresh logs for sales, orders and refunds

How to download and print

• Check out with PayPal, a debit or credit card, Apple Pay or Google Pay. Your download page opens as soon as the payment goes through.
• We email the same private download links to you, so you can download your files again later.
• Open the PDF in a free reader such as Adobe Acrobat Reader and print at 100% or Actual size.
• Print only the pages you need, as often as you like, for your own personal use.

Good to know

• This is a PDF for printing, not a hyperlinked digital planner. You can import it into most note taking apps and write on it.
• You receive a digital file only. Nothing physical is shipped.
• Colors on paper may look a little different from your screen.
• For your personal use only. Please do not share, resell or pass on the files.
• Digital files can't be returned. If a file will not open or print correctly, email us and we will help quickly.
• These pages help you stay organized and are not financial, legal or tax advice. Check the local rules on taxes, selling and consumer protection, and speak with an accountant or another professional when you need advice.

How this was made

Designed and written by PetiteDiary. AI tools helped draft parts of the text, and some background scenes in the preview images were created with AI. Every page was designed, reviewed and checked before release.

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