Content Planner Printable for Social Media Posts, Reels and Hashtags

Content planner printable for creators and small business owners who would rather post from a plan than scramble at the last minute. Across 12 undated pages you define your brand, pick content pillars, map out a month of posts, write reel scripts and keep track of results. It comes as US Letter and A4 PDF files, an instant download, with nothing shipped.

Sit down with a coffee, plan the month on paper, and open your apps already knowing what to say.

How this content planner printable makes posting feel easy

Start by noting who you help and who your ideal follower is, so each post ties back to one clear message. Fill your four content pillars and a bank of 15 ideas, then spread your platforms across the week. Single posts and reels each get a hook, a caption, a call to action and a quick check before they go live.

Once a month, write down your numbers, pick out your top 3 posts and choose what to keep, what to test and what to drop. As the pages carry no dates, you can begin in any month and print new weekly, post and reel pages whenever you need them.

Who this social media planner is for

• Influencers and content creators looking for a steady rhythm of posting
• Small business owners and online sellers promoting their own products on social media
• Coaches, bloggers and social media managers planning reels and posts for one account or several
• Anyone who likes to batch content and plan on paper before opening the apps

Design and printing

• Elegant and minimal: white pages with blush pink details that use very little ink
• Wide margins all the way around, so a home printer cuts nothing off
• Portrait pages in 8.5 by 11 inch US Letter and 210 by 297 mm A4
• Undated: the monthly calendar begins on Sunday in the US Letter file and on Monday in the A4 file
• Keep it in a binder or on a clipboard, or get it spiral bound at a print shop

Inside the content planner printable: 12 pages

1. 1Cover page with a list of contents
2. 2Brand and audience: your brand summed up in one sentence, three words for your voice, your visual style, what makes you stand out, your ideal follower and a table of platforms with handle, main goal and how many posts a week
3. 3Content pillars, four boxes for topics and angles, plus an ideas bank of 15 rows with idea, pillar, format and a box to tick once used
4. 4A monthly content calendar with no dates and a 7 day grid, plus the month's focus, main goal, launch or promotion, important dates, campaigns and collaborations, and notes
5. 5A weekly content planner with a posting grid of platforms by day (your main social channels, stories, short and long video, pins, and email or blog), an engagement to-do list, ideas for stories and what to film, shoot or design
6. 6A planner for a single post: platform, date, time and pillar, format boxes to tick, a space to sketch the visual, hook, caption, call to action, hashtags and keywords, a checklist for before you post and the results one week later
7. 7A script for a reel or video: the hook for the opening 3 seconds, a list of 8 shots with on-screen text, voiceover and length in seconds, props and location, caption and a checklist for before you publish
8. 8A hashtag bank with broad, niche and community tags, your own branded tags, search keywords and 7 hashtag sets ready to use
9. 9A tracker for collaborations and brand deals with 11 rows for partner, contact, deliverables, fee, due date and status, plus your rates, brands you dream of working with and pitch notes
10. 10Monthly analytics showing 12 metrics across 4 platform columns (followers, reach, engagement rate, link clicks and more), a formula for engagement rate, your top 3 posts and your strongest day, time and format
11. 11A batch content day with checklists to plan ahead and set up, a shoot list of 8 rows and a checklist for editing and scheduling
12. 12A monthly content review with growth figures, what worked, what fell flat, what your audience asked for, a feeling scale from 1 to 10, lists for keep, try and stop, and the focus for next month

What you will download

• Social Media Content Planner in US Letter, a 12 page PDF
• Social Media Content Planner in A4, a 12 page PDF
• Read Me First, a brief printing guide in PDF

How to download and print

• Check out with PayPal, a debit or credit card, Apple Pay or Google Pay. Your download page opens as soon as the payment goes through.
• We email the same private download links to you, so you can download your files again later.
• Open the PDF in a free reader such as Adobe Acrobat Reader and print at 100% or Actual size.
• Print only the pages you need, as often as you like, for your own personal use.

Good to know

• This content planner printable is a print-ready PDF and not a hyperlinked digital planner. You can still import it into most note taking apps and write on it.
• It is a digital download only. No physical item is shipped.
• Colors may look slightly different on screen than on paper.
• Personal use only. Please keep the files to yourself, without sharing, reselling or redistributing them.
• Digital files cannot be returned. If a file will not open or print correctly, email us and we will help right away.

How this was made

Designed and written by PetiteDiary. AI tools helped draft parts of the text, and some background scenes in the preview images were created with AI. Every page was designed, reviewed and checked before release.

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