Seller Planner Printable for Handmade and Digital Online Shops

Seller planner printable for anyone running a handmade or digital shop who wants a single, peaceful home for planning, listing and growing. Its 14 undated pages hold a bank of product ideas, checklists for new listings, keyword and tag research, a pricing worksheet, order tracking, monthly numbers and a calendar of seasonal promotions. You get US Letter and A4 PDF files as an instant download, and nothing is shipped.

Every listing gets the same careful attention, and every month you can see what is working.

How this seller planner printable helps your shop grow

Work through one thorough checklist each time you add a listing, so the photos, the title, every one of the 13 tags and the shipping details are never missed. Research the words shoppers really type into search, plan tags for four listings on one page and set a price that pays for your materials, your time and every fee.

Once a month, record orders, visits, conversion and the listings that did best, then decide what to begin, drop or continue. Start in any month you like and print fresh trackers as you go.

Who this shop planner is for

• New marketplace sellers making their first listings and getting to grips with tags and SEO
• Handmade, craft and digital download shops that are growing and want to follow listings, orders and monthly figures
• Makers unsure how to price their work so that every order pays for costs and fees
• Small online shop owners who prefer paper planning next to the laptop

Design and printing

• Clean, elegant pages in white with gentle blush pink details that save ink
• Wide margins, so nothing is trimmed on a home printer
• Portrait pages in 8.5 by 11 inch US Letter and 210 by 297 mm A4
• No dates, so any month can be your first
• Keep it in a binder or on a clipboard, or have it spiral bound at a print shop

Inside the seller planner printable: 14 pages

1. 1Cover with an index of pages and a line for your shop name
2. 2Goals and a snapshot of the shop: where you are today, your goal and when you reached it for listings, sales, revenue, reviews, rating, favorites and followers, plus your ideal customer and a focus box for each of the four quarters
3. 3Product idea bank, a table with room for 18 ideas noting the customer, materials or format, rough cost, a possible price and priority, plus trends, requests from customers and what to create next
4. 4New listing checklist with tick boxes for photos, title, tags, description, price and details, then a final check before publishing
5. 5Keyword research for 13 phrases, noting where each was found, whether competition is low, medium or high and if it belongs in the title or tags, plus long-tail and seasonal phrases and a title draft
6. 6Tags planner giving 4 listings 13 numbered tag spaces each
7. 7Listing tracker for 21 listings with the date it went live, price, views, favorites, sales and notes, plus quick fixes when views or sales are low
8. 8Pricing calculator comparing 3 products: materials, packaging, labor, overhead, shipping, listing fees, transaction fees, payment fees and ad fees, then your profit and the final price
9. 9Orders and shipping for 22 orders: order number, buyer, item and variation, the date it must ship by, tracking number, and made and sent boxes
10. 10Monthly shop numbers: visits, orders, revenue, conversion, favorites, reviews, average order, returning buyers, your top listings and sources of traffic
11. 11A seasonal promotion calendar covering the whole year, the big shopping events month by month and room to plan seasonal listings
12. 12Promotions and coupons planner with codes, amounts off, dates and audience, ideas for bundles and checklists for before and after a promotion
13. 13Customer service log for 14 messages, with space to draft replies for saying thank you, shipping updates, custom orders and times when something goes wrong
14. 14A look back at the month: wins, your top product, lovely reviews, challenges, a 1 to 10 feeling scale, start, stop and keep doing, and next month's goals

What you will download

• Shop Planner in US Letter, a 14 page PDF
• Shop Planner in A4, a 14 page PDF
• Read Me First, a short PDF with printing tips

How to download and print

• Check out with PayPal, a debit or credit card, Apple Pay or Google Pay. Your download page opens as soon as the payment goes through.
• We email the same private download links to you, so you can download your files again later.
• Open the PDF in a free reader such as Adobe Acrobat Reader and print at 100% or Actual size.
• Print only the pages you need, as often as you like, for your own personal use.

Good to know

• This seller planner printable is a print-ready PDF, not a hyperlinked digital planner. You can still import it into most note taking apps and write on it.
• It is a digital download only. Nothing physical is shipped.
• Colors may look slightly different on screen and on paper.
• Personal use only. Please keep the files to yourself, with no sharing, reselling or redistributing.
• Digital files cannot be returned. If a file does not open or print correctly, email us and we will help right away.
• This planner is made independently for marketplace sellers and has no affiliation with, sponsorship from or endorsement by any marketplace.
• Fees and shop features change, so the pricing page leaves blank spaces for your current rates. It helps you get organized and is not financial or tax advice.

How this was made

Designed and written by PetiteDiary. AI tools helped draft parts of the text, and some background scenes in the preview images were created with AI. Every page was designed, reviewed and checked before release.

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