Marketing Planner Printable for Small Business Campaigns and Promotions

Marketing planner printable for small business owners who want a single, calm home for planning, running and measuring the work of finding customers. The 14 undated pages start with your brand and the buyer you serve, then give you a calendar for the whole year, planners for campaigns and promotions, a budget tracker and a review for each quarter. You get US Letter and A4 PDF files as an instant download, and nothing is shipped.

Instead of posting and hoping, you will know why you are doing each thing and whether it worked.

How this marketing planner printable gives your promotion direction

First, capture how your brand sounds and looks, the one message you want people to remember and the exact person you are talking to, so all your posts and emails pull in one direction. Then give each month of the year its own theme and promotion, turn every month into tasks for each week, and plan campaigns and special offers one step at a time, running the numbers before you cut any price.

Pages for spending, results and a quarterly look back reveal which channels really bring people through the door, so you can do more of what works and stop the rest. With no dates and no currency printed, it fits any small business in any country.

Who this small business marketing planner is for

• Solo entrepreneurs and small business owners doing all their own marketing
• Makers, handmade brands and online shop and marketplace sellers
• Local shops, coaches and service providers planning seasonal promotions
• Anyone who would like a simple marketing plan on paper instead of notes spread across apps

Design and printing

• A soft, elegant look on white pages with blush pink touches, easy on ink
• Wide margins, so nothing is trimmed on a home printer
• Portrait pages in 8.5 by 11 inch US Letter and 210 by 297 mm A4
• No dates and no currency, so begin whenever you like, wherever you are
• Keep it in a binder or on a clipboard, or have it spiral bound at a print shop

Inside the marketing planner printable: 14 pages

1. 1Cover with a page index and lines for your own name and your business name
2. 2The basics of your brand: tagline, a one-sentence mission, words to circle for your voice, the promise you make, swatches for colors, fonts and look, your core message and what makes you different
3. 3Your ideal customer: a day in their life, the help they need and what they hope for, where they hang out, what gets them to buy, the questions they ask and the language they use
4. 4Goals: three goal plans (what, by when, how to measure, first small steps), your main focus and a table of figures to grow, such as sales, subscribers, followers, visits, repeat customers and reviews
5. 5A channel plan table for your main social platforms, email, website, marketplace, local and partnerships, with checklists for social, email, website, local and partnerships
6. 6Year planner for marketing with a theme, a promotion and notes for every month, important dates, big launches and slower months to plan ahead for
7. 7Monthly plan: theme, main promotion and goal, a blank calendar and checklists for social posts, emails, website and shop, local marketing and partnerships
8. 8The week's marketing jobs: a focus, how many posts you aim for, checklists from Monday to Friday plus the weekend, six habits to repeat weekly, content to create and what worked
9. 9Campaign planner: dates, offer, goal, audience, core message, call to action, channels, the assets you need, a timeline table, budget and results
10. 10Promotion and special offer planner with the type of offer, a table to check the numbers (price, cost, profit and how many orders you need), fine print, checklists for before, during and after, and results
11. 11A 13 row collaboration table with each partner's type, contact, idea and status, plus partners you dream of, your pitch and follow-ups
12. 12Spending tracker with planned against actual for 9 categories, a log of costs, the spend that gave the best value and what to cut
13. 13Results across three months for 11 metrics, sales by source, your strongest post, email and product, and what the figures mean
14. 14Quarterly review: figures at a glance, rating scales, wins, keep, change and drop, what customers loved and where to focus next quarter

What you will download

• Small Business Marketing Planner in US Letter, a 14 page PDF
• Small Business Marketing Planner in A4, a 14 page PDF
• Read Me First, a brief PDF guide to printing

How to download and print

• Check out with PayPal, a debit or credit card, Apple Pay or Google Pay. Your download page opens as soon as the payment goes through.
• We email the same private download links to you, so you can download your files again later.
• Open the PDF in a free reader such as Adobe Acrobat Reader and print at 100% or Actual size.
• Print only the pages you need, as often as you like, for your own personal use.

Good to know

• This marketing planner printable is a PDF meant for paper rather than a hyperlinked digital planner. If you like, you can import it into most note taking apps and write there.
• It is a digital download only, so nothing physical is shipped.
• Colors may look slightly different on screen and on paper.
• Personal use only. Please keep the files to yourself, with no sharing, reselling or redistributing.
• Digital files cannot be returned. Should a file fail to open or print properly, email us and we will help quickly.
• This planner simply helps you get organized. It does not give financial, tax or legal advice.

How this was made

Designed and written by PetiteDiary. AI tools helped draft parts of the text, and some background scenes in the preview images were created with AI. Every page was designed, reviewed and checked before release.

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