Product Launch Planner Printable with 8 Week Timeline and Checklists

Product launch planner printable that guides you one step at a time from the first idea to launch day and afterwards, whether you are releasing a product, course, service or collection. Its 14 undated pages help you define your ideal customer and offer, lay out an 8 week timeline, plan marketing, content and emails, and measure the results. You get US Letter and A4 PDF files as an instant download, and nothing is shipped.

Every launch feels big. With each step written out in order, it also feels doable.

How this product launch planner printable keeps your launch calm

Put the launch into one plain sentence, imagine the one person you most want to help and check that the price pays for every cost and for your hours too. Count back from the big day through six stages, work down the pre-launch list and get four weeks of content plus eight emails written before the doors open.

Through launch week and on the day itself, a simple morning to evening plan tells you what comes next. Once it is over, a results tracker and a keep, change, drop review make it clear what to do again. Nothing is dated and no currency is printed, so you can use a new copy for each launch.

Who this launch planner is for

• Small business owners and makers bringing out a new product or collection
• Coaches, service providers and course creators opening something new
• Online sellers who want their launch calm and organized, not a late scramble
• Anyone launching for the first time who wants every step laid out in order

Design and printing

• Elegant, minimal pages in white with blush pink details that use little ink
• Wide margins, so nothing is lost on a home printer
• Portrait pages in 8.5 by 11 inch US Letter and 210 by 297 mm A4
• Undated and currency-free, so you can print it again for every new product, course, service or collection
• Keep it in a binder or on a clipboard, or have it spiral bound at a print shop

Inside the product launch planner printable: 14 pages

1. 1Cover with the contents and lines for your name and the launch date
2. 2The launch at a glance: what is launching, a one-line description of the offer, who it serves, the problem it fixes, why the timing is right, how it differs and your goals for sales, revenue, subscribers and reviews
3. 3Ideal customer profile: who they are, what a day looks like for them, their struggles and dreams, the reasons they hesitate and the things that make them buy, their own words and brands they follow
4. 4Worksheet for the offer and pricing with what is included, a check of cost against price per order, basic, most popular and premium options, a launch bonus, your terms and a look at competitor prices
5. 5A six phase launch timeline running from 8 weeks before to after the launch, each phase with its own checklist, plus the launch date, the cart close date and key dates
6. 6Before launch checklist for the product, your website and shop, marketing, and your own week, along with tasks still open and people who might help
7. 7Channel by channel marketing plan (email, social media, shop, collaborations) showing goal, content, how often and who is responsible, plus partners and free ways to get the word out
8. 8A 4 week launch content calendar (tease, educate, open cart, final call) with a box for every day, ideas for content, hooks and captions, and a day for batching
9. 9Email planner for an 8 part launch sequence with subject lines and send dates, two boxes to draft emails in, and targets for list size and opens
10. 10Launch week planned day by day for 7 days, from doors opening to last call, each with a focus, tasks and that day's sales, plus habits to keep daily
11. 11Launch budget: the total, the revenue you expect and your break-even point, planned against actual by category and an expense log
12. 12Checklist for launch day split into morning, midday, afternoon and evening, the first day's figures and how you are feeling by night
13. 13Results over 4 weeks for 10 metrics (visits, subscribers, conversion, sales, revenue, profit) and sales by traffic source
14. 14After launch review: final figures, wins, what turned out harder than expected, keep, change and drop, what customers loved and ideas for the next launch

Files in your download

• Product Launch Planner in US Letter, a 14 page PDF
• Product Launch Planner in A4, a 14 page PDF
• Read Me First, a short PDF with printing tips

How to download and print

• Check out with PayPal, a debit or credit card, Apple Pay or Google Pay. Your download page opens as soon as the payment goes through.
• We email the same private download links to you, so you can download your files again later.
• Open the PDF in a free reader such as Adobe Acrobat Reader and print at 100% or Actual size.
• Print only the pages you need, as often as you like, for your own personal use.

Good to know

• This product launch planner printable is a print-ready PDF, not a hyperlinked digital planner. You can still import it into most note taking apps and write on it.
• It is a digital download only. Nothing physical is shipped.
• Colors may look slightly different on screen and on paper.
• Personal use only. Please keep the files to yourself, with no sharing, reselling or redistributing.
• Digital files cannot be returned. If a file does not open or print correctly, email us and we will help right away.
• This planner is a tool for getting organized only. It is not financial, tax or legal advice.

How this was made

Designed and written by PetiteDiary. AI tools helped draft parts of the text, and some background scenes in the preview images were created with AI. Every page was designed, reviewed and checked before release.

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