Newsletter Planner Printable for Email Content, Welcome Series and Growth

Newsletter planner printable for creators and small business owners who want to plan, write and grow an email newsletter that people are happy to open. The 13 undated pages include a strategy sheet, a planner for each issue, a pre-send checklist, a monthly editorial calendar, a welcome series planner and trackers for list growth and results. You receive US Letter and A4 PDF files as an instant download, and nothing is shipped.

Plan once, write with ease, and build a list of readers who actually want to hear from you.

How this newsletter planner printable makes every issue easier

Decide once who you are writing for, what you want the newsletter to achieve, how often it goes out and how it should sound. Choose four content pillars and stock the ideas bank with 21 topics, and a blank draft will never hold you up again. Every issue then gets a page of its own: three possible subject lines, the preview text, each section in order, one clear call to action and the links, with a calm checklist to run through before sending.

Map out a five part welcome series and a freebie that attracts new readers, then write your subscriber count, open rate and click rate into blank fields to see what resonates. Any email service will do.

Who this email newsletter planner is for

• Online sellers and small business owners starting their first email list
• Bloggers, creators and coaches sending a weekly or monthly newsletter
• Anyone who wants a lead magnet and welcome series without feeling overwhelmed
• Marketers who like to plan content on paper before they open their email tool

Design and printing

• Elegant, minimal pages in white with blush pink touches that use little ink
• Wide margins, so nothing is cut off on a home printer
• Portrait pages in 8.5 by 11 inch US Letter and 210 by 297 mm A4
• No dates, so begin any month and reprint the issue planner, checklist, calendar and trackers as often as you like
• The editorial calendar begins on Sunday in the US Letter file and on Monday in the A4 file
• Keep it in a binder or on a clipboard, or have it spiral bound at a print shop

Inside the newsletter planner printable: 13 pages

1. 1Cover with the contents, your name and the name of your newsletter
2. 2Your newsletter strategy: the basics (name, sign-up page, who it comes from), a one-sentence description, the reader you write for, why they open, the main goal, sending frequency, three words for the tone, and goals at 3 months, 6 months and 1 year
3. 3Content pillars, four of them, each with topics, stories, angles and a purpose (teach, inspire or sell), plus recurring sections and topics you leave out
4. 4Ideas bank with 21 rows for the idea, its pillar, format, angle or hook and a used box, plus seasonal ideas and reader questions
5. 5Issue planner: topic, number, pillar and status, three subject line choices, preview text, the sections from opening to sign-off, call to action, links, images and a P.S.
6. 6A checklist to run before sending (content, links and call to action, design and mobile view, last checks) and the steps to take once it has gone out
7. 7Editorial calendar for a month: the monthly focus, a 5 week grid to mark writing, editing, sending and promotion days, and the issues going out
8. 8Planner for a welcome series with a gentle 5 email structure (welcome and deliver, my story, most helpful content, quick win, soft offer) and 2 extra rows, each with send day, subject line and call to action
9. 9Subject line swipe ideas: 12 formulas to fill in, for example "How to [result] without [struggle]", soft tips and a list of your top performing subject lines
10. 10Planning a lead magnet: the idea, its format (checklist, template, guide, mini course and others), the problem it fixes, its contents, the words for your sign-up page and how you will promote it
11. 11A 12 month list growth tracker showing start, new, unsubscribed, end, net growth and the top source, plus where new sign-ups come from and ideas to grow
12. 12Metrics for 12 issues: how many received it, open rate, click rate, unsubscribes and replies, with averages, the issue that did best and your next test
13. 13Your monthly newsletter review: issues sent, new subscribers, average rates, wins, what did not land, feedback from readers and goals for next month

Files in your download

• Email Newsletter Planner in US Letter, a 13 page PDF
• Email Newsletter Planner in A4, a 13 page PDF
• Read Me First, a short PDF with printing tips

How to download and print

• Check out with PayPal, a debit or credit card, Apple Pay or Google Pay. Your download page opens as soon as the payment goes through.
• We email the same private download links to you, so you can download your files again later.
• Open the PDF in a free reader such as Adobe Acrobat Reader and print at 100% or Actual size.
• Print only the pages you need, as often as you like, for your own personal use.

Good to know

• This newsletter planner printable is a print-ready PDF, not a hyperlinked digital planner. You can still import it into most note taking apps and write on it.
• It is a digital download only. Nothing physical is shipped.
• Colors may look slightly different on screen and on paper.
• Personal use only. Please keep the files to yourself, with no sharing, reselling or redistributing.
• Digital files cannot be returned. If a file does not open or print correctly, email us and we will help right away.
• It is a tool for organizing your newsletter. It fits any email service, and the results pages have blank fields for your own figures.

How this was made

Designed and written by PetiteDiary. AI tools helped draft parts of the text, and some background scenes in the preview images were created with AI. Every page was designed, reviewed and checked before release.

Questions about the newsletter planner printable

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